CHURCH FRIENDS
WRITING CAMP
CREATIVE BRIEF
First off, thank you for taking the time to come write with us. We’re incredibly grateful for the chance to create together and honored you’d lend your talent to this project.
The heart behind Church Friends is simple: we want to make music that boldly carries the message of the Gospel, but in a way that feels authentic, timeless, and relatable to everyday people.
Sonically, the lane we love sits somewhere between 70s rock, gospel, and country soul — music that feels raw, organic, and alive.
We’re especially drawn to songs that feel like they could be played by a band sitting together in a living room or on a front porch. Big melodies, strong hooks, memorable riffs, and songs that build dynamically tend to resonate with us. Vocally, we love chanty choruses, group vocals, and communal moments that feel like a room full of people singing together.
Lyrically, we want the Gospel message to be clear, but not overly literal or “on the nose.” Metaphor, imagery, storytelling, and poetic phrasing tend to land best. Some of our favorite songs communicate big spiritual truths through simple pictures and relatable language.
Most importantly, we want to write songs that feel real — songs that could reach someone who might never walk into a church or listen to K-Love.
We’ve included a list of reference songs below that help capture the sound, feel, and lyrical approach we’re drawn to.
We’re excited to see what we create together.
BIG PICTURE SUMMARY
If we had to describe the creative target in a few quick phrases:
70s rock meets gospel
Front porch gospel rock
Revival energy
Retro but timeless
Not modern CCM — more Creedence, Stapleton, and old gospel
CREATIVE GUARDRAILS
These aren’t strict rules — just a few guideposts to help keep us in the lane that feels most authentic for Church Friends.
Avoid Typical CCM Language
Avoid Being Too “On the Nose”
We love songs that communicate big spiritual truths through imagery, metaphor, and storytelling rather than stating things directly.
Keep the Sound Organic
We gravitate toward songs that feel raw, loose, and human. Think:
band in a room
live instrumentation
groove and feel over perfection
DON’T BE AFRAID TO BE BOLD
We love songs that feel honest, gritty, and full of conviction — songs that wrestle with themes like redemption, salvation, spiritual warfare, hope, and grace.
MUSICAL REFERENCES
We tend to gravitate toward simple but powerful chord progressions, with a big open feel. And we’re not afraid of dark, minor keys. Songs that grow dynamically are a big win.
Took A Walk
Great slow build
Powerful melody and chords
Payoff moment around 3:00
The Blade
Another slow burn that grows beautifully
Strong chord movement
Mine
Great example of major chords in an upbeat feel
Fortunate Son
Simple chords that hit hard
Unique guitar riff
Gimme Shelter
Love these chords
Leaves space for instrumental moments
Guitar solo reference around 2:00
The Well
Excellent chord progression and melody
Incredible build
Everlasting Lover
Big gospel-style chords
Chorus reference around 2:05
GROOVE & PRODUCTION FEEL
We love music that feels organic, retro, and human — not overly polished or locked to a grid.
Up All Night
Big vocals and catchy melody
Feels like musicians playing together in a room
Don’t Stop
Incredible groove
Instruments blend together while still standing out
Heat Above
Great instrumentation
Guitar, organ, drum tone, strings working together
Bad to the Bone
Rockier than our typical lane
But the energy and production feel are incredible
Distorted harmonica moments around 0:39 and 0:45
GOSPEL & SOUL INFLUENCE
We love Gospel inspiration that feels authentic, soulful, and communal.
Oh Happy Day
Classic gospel feel
Big choir chants
Repetition works great in this style
Satan, We’re Gonna Tear Your Kingdom Down
Slave-chant / soulful energy
Minor bluesy chords
Raw and powerful
Joy to the World
Unique arrangement
Chant-driven chorus
Big choir moment around 2:29
Jesus’ Fault
Country gospel feel
Chant-style chorus melody
Big vocal moments
LYRICAL STYLE
We love lyrics that communicate Gospel themes without being overly literal.
Broken Halos
Heavy theme handled with subtle writing
Shaky Bridges
Conversational lyric style
Natural storytelling
Mine
Lyrics fit the cadence of the melody perfectly
The Blade
Another example of lyrics that flow naturally with the music
GOSPEL THEMES DONE CREATIVELY
Some songs communicate Biblical themes in a way that feels bold and powerful.
God’s Gonna Cut You Down
Incredible example of a Biblical theme hitting hard
Legendary hook:
“You can run on for a long time… sooner or later God’ll cut you down.”
The Well
Great metaphor writing
Lines we love:
“If you want a drink of water, gotta go to the well”
“There’s only one thing that sets your soul free”
STORYTELLING & UNIQUE THEMES
Songs with strong imagery, characters, or sense of place tend to stand out.
Bottomland
Simple song about home
Strong sense of place
Grandma’s Hands
Unique perspective
Chant-like intro feel
Momma Loves Me
Theme of hardship that lands on forgiveness
Hook points to being loved and born again
Feels like front porch picking from the hills
My Rifle, My Pony, and Me
Cowboy / western storytelling
Melody masterclass
Extremely catchy verses and chorus
BIG CHORUS ENERGY
We love memorable hooks and communal chorus moments.
You Can’t Always Get What You Want
Huge chorus with choir energy
Repetition works well
Joy to the World
Chanty, communal chorus
Everlasting Lover
Gospel choir chorus energy